Press Releases

March 16, 2017

EXPERIENCE HENDRIX AND FENDER CONTINUE GIVING PLEDGE TO THE SCHOOL OF ROCK DURING THE 2017 EXPERIENCE HENDRIX TOUR

SOURCE: Experience Hendrix Tour

SEATTLE, WA (Mar 16, 2017) — Photo shot last week in Houston: Janie Hendrix, CEO of Experience Hendrix L.L.C. (left) is seen on stage with Clear Lake, TX School of Rock GM Katie Farmer and Music Director Jeremy Horton. They were presented with a Fender Jimi Hendrix Stratocaster, provided by Fender Guitars, to be used by their students. Fourteen such presentations will have been made before the annual Experience Hendrix tour concludes. EH Tour participating artists including Buddy Guy, Black Label Society and former Ozzy Osbourne guitarist Zakk Wylde, Jonny Lang, Kenny Wayne Shepherd, Dweezil Zappa, Aerosmith guitarist Brad Whitford, David Hidalgo and Cesar Rosas of Los Lobos, Keb' Mo', Doyle Bramhall II, Ana Popovic, The Slide Brothers, Mato Nanji from Indigenous, Beth Hart, and Jimi Hendrix Experience/Band of Gypsys bassist Billy Cox have connected with School of Rock students during sound check and pre-show events.

"Jimi Hendrix used his Stratocaster to tell stories, creating sounds musicians never knew were possible," said Evan Jones, CMO of Fender. "As one of the world's largest musical instrument manufacturers with a storied 70-year legacy — we have a responsibility to support all players at any stage of their musical journey, and that includes the next generation. Now, students at School of Rock can further explore Jimi's legacy and playing-style with a Jimi Hendrix Stratocaster, which features signature touches based on his distinctive 'flipped-over' guitars."

Janie Hendrix, CEO of Experience Hendrix, L.L.C. and sister of Jimi Hendrix is delighted to be involved, noting, "Jimi's music transcends generational boundaries. He graced us with his gifts during his short time here as young people the world over continue to receive those gifts. The School of Rock honors my brother by teaching his music, and we love honoring them by giving back any way we can."


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